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ATLANTA–(BUSINESS WIRE)–RoadSync, an innovative digital financial platform for the logistics industry, today announces Chris Forshay has joined the organization as Chief Revenue Officer. Forshay will lead the company’s growth strategy, accelerating RoadSync’s trajectory as it connects the logistics industry to better financial products.
Forshay joins RoadSync with more than a decade’s worth of industry expertise in building and scaling sales organizations, coupled with a deep understanding of financial solutions for both the small business and enterprise markets. Most recently, he served as the EVP and General Manager of Pre-Settlement at Oasis Financial, responsible for all revenue, underwriting, servicing and operations functions across the business unit. Prior to that role, Forshay was President of GreenSky’s Home Improvement business, where he helped drive annual revenue from $154M to $555M in four years, in addition to architecting GreenSky’s $4.3B 2018 IPO.
“Chris is joining our team during a tremendous growth period for RoadSync,” said Robin Gregg, CEO of RoadSync. “I know he’ll bring a fresh perspective on what it looks like to lead the sales organization and has the sales and financial expertise to help support our customers and industry partners in expanding access to best-in-class financial solutions.”
“I’m excited to join RoadSync and step into a CRO role where I can contribute to the execution of a thoughtful growth strategy,” stated Forshay. “I’m also looking forward to working with Robin and the broader RoadSync team in building on the company’s momentum within the supply chain and FinTech spaces. In the wake of today’s supply chain challenges, the work RoadSync does has never been more important, so I’m eager to get started.”